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Magnify Staffs Up After Plimsoll Deal

06/11/20

UK-based factual and formats distributor Magnify Media has appointed a permanent director of sales and director of format sales...

UK-based factual and formats distributor Magnify Media has appointed a permanent director of sales and director of format sales following its full buyout by Plimsoll Productions.

Becci Payne had already been announced as director of sales and has now been joined by Stockholm-based Cecilia Ingebrigtsen as director of format sales.

Ingebrigtsen started her career in international format distribution at Stockholm-based Strix Television, managing the global roll-out of hit formats including The Bar and The Farm.

She then worked at London-based DRG, initially managing format sales in CEE before moving to the acquisitions department, handling the two-way flow of content between the Nice Group and DRG.

Ingebrigtsen has been working with Magnify on a freelance agent basis to help build its formats business and will now manage its format sales in Nordics and Germany.

Plimsoll Productions completed a full buyout of Magnify in September, having previously held a minority stake in the firm.

Magnify founder and CEO Andrea Jackson said: “We’re better resourced now, which is great. Up to now, we’ve worked with a network of agents, many of whom were not exclusive to Magnify, and we’ve already been able to change that slightly.

“We’re a size now where it makes sense for us to have people working for us in a more traditional way. Cecilia is based in Stockholm; she’s been working with us for six years as an agent and we’ve solidified that agreement. We’ll still have relationships with non-exclusive agents – they’re valuable and help us reach into territories where it would be harder for a traditional sales team to penetrate.”

Read More: https://www.c21media.net/magnify-staffs-up-after-plimsoll-deal/?ss=magnify+media

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