MAGNIFY MEDIA SIGNS 3 YEAR REPRESENTATION DEAL WITH CNN
Magnify Media, the UK-based distribution and rights-management specialist, has closed a three-year deal to represent content from CNN Vision, the global production business for CNN International’s premium lifestyle content, documentaries and specials.
The deal, which was brokered between Andrea Jackson, Magnify Media’s founder and CEO, and CNN will start with immediate effect.
Magnify Media will launch the new volume slate of three original programmes at MIPCOM. These are In 24 Hours(17 x 30 mins), in which host James Williams gives the lowdown on the ‘must do’ sights of the world’s great cities;Culinary Journeys (18 x 30 mins), which sees the world’s top-rated chefs invite viewers into their kitchens in some of the most famous restaurants around the globe; and Vital Signs (24 x 30 mins), which explores the health issues affecting us all.
Magnify Media’s distribution of these three shows supplements the Content Sales and licensing activity from CNN International Commercial to syndicate CNN’s news content and original programming to broadcasters and digital publishers.
Andrea Jackson, CEO of Magnify Media, said: “CNN is one of the most recognised global brands and we are proud to be working with their content. This deal adds a rich seam of quality non-scripted content to Magnify’s pipeline. By the very nature of the channel for which they were produced, these shows have global appeal and high production values baked into their soul. CNN Vision’s portfolio is a great addition to our catalogue of hand-picked formats and specialist factual shows.”
Ellana Lee, SVP, CNN International, said: “As head of a global production division that creates original programming with global appeal, I believe passionately that shows made by CNN Vision will be a worthy addition to any broadcaster. This is an exciting partnership with Magnify Media that will extend the reach of our programming and enable our content to inspire and inform people beyond CNN.”
Greg Beitchman, VP, Content Sales and Partnerships, CNN International Commercial, said: “We were impressed with the approach from Magnify Media and their understanding of our content proposition. We look forward to working with Andrea and the team to supplement our existing syndication activity to bring CNN Vision’s original programmes to even more broadcasters and audiences worldwide.”
In the past year, Magnify Media has agreed distribution deals with a range of independent producers across Europe and the US, including Plimsoll Productions in the UK, Newen Studios in France, and broadcasters NRK in Norway and, YLE in Finland and SVT in Sweden.