Argonon appoints Magnify Media to distribute formats
The deal will see Magnify Media lead Argonon International’s format sales across titles.
The move arrives as Argonon searches for an international head of sales, with a wider strategy to continue to expand international business with IP at the core.
CEO of Argonon Group, James Burstall (pictured), said: “Argonon International has a range of formats across the Argonon Group and also from third parties. We are delighted to work with a professional of Andrea’s calibre, together with her strong team, to really exploit our unique formats and we look forward to introducing some of those to the market at MIPCOM.
Jackson said: “For a long time I’ve admired Argonon’s formats and we’re delighted to work with AI to distribute their slate with our specialist team. It’s a great opportunity for us.”