Variety: Magnify Media Secures European Options for ‘Naked Beach’ Format
Magnify Media has secured a raft of European production options on its new format “Naked
Beach” ahead of transmission of the U.K. version of the show. The U.K.-based distribution and rights-management company has optioned the format to Keshet International’s Tresor
Produktions in Germany, Vincent TV Producties for Holland and Flemish-speaking Belgium, and to Pernel Media in France.
“Naked Beach,” which was produced by Argonon’s Barefaced TV for Channel 4, debuts Thursday in the U.K. It is hosted by Dr. Keon West, whose 2017 studies into body image, self-esteem and life satisfaction formed the basis for the show, and body-image and mental-health campaigner Natasha Devon.
The pair run a sun-soaked retreat where each week three
people suffering from a lack of body confidence join a returning cast of near-naked, body-positive Brits of varying shapes and sizes in order to renew their self-confidence.
“It’s a makeover format that doesn’t seek to change the way we look [but] rather how we think about ourselves,” said Andrea Jackson, managing director of Magnify Media. “It’s an example of how bold and intelligent development can produce brilliant entertainment to address some of the biggest social issues of our time.”