Plimsoll fully acquires Magnify Media
UK indie producer Plimsoll Productions has taken full ownership of Andrea Jackson’s distribution outfit Magnify Media.
Plimsoll took a minority stake in the business in 2016 and Magnify has been the exclusive distributor of Plimsoll content since then.
Magnify will now use Plimsoll’s resources and infrastructure to aid its expansion.
The company was founded in 2015 by Jackson, former MD of acquisitions and formats at DRG, and represents titles from Argonon, Rare TV, NRK, YLE, Seventh Art Productions, Kite Entertainment and CNN International, among others.
Its slate includes Fittest Family, Doctors Vs Internet, Rescue Dog to Super Dog and Cash in the Attic and its offering for Mipcom Online+ includes a pair of new Plimsoll formats: Good with Wood (Channel 4) and Unique B&B (BBC).
Jackson said: ” This is an incredibly exciting time for Magnify. We will continue to bring passion and energy to all that we do, and now with Plimsoll’s investment and resources we can supercharge the business, which is to the advantage of all the brilliant rights owners whom we represent.”
Plimsoll founder and CEO Grant Mansfield added: “Magnify has just had its best year ever. This is a natural development and logical evolution to our longstanding relationship which will enable Andrea and her newly expanded team to maximise value for all the rights holders she represents.”