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C21: Magnify Media lines up dating, property formats for autumn showcase


Plimsoll-owned UK distributor Magnify Media has been working on a new slate of scripted and unscripted formats to launch at its New Formats Showcase tomorrow.

Danish pastoral unscripted show Love Raft (10×28’), made for Danish channel DR3, is a dating format that attempts to see whether nature can make people fall in love by putting couples on river rafts for 10 days.

Two of a Kind (8×30’), another Danish format, was made for TV2 by Copenhagen’s Bermuda Productions. The show is a guessing game in which three property experts travel around Denmark to compare the house you can get for your money in different areas.

Is My Country Prejudiced? (5×60’), made for Australia’s SBS by Perth prodco Joined Up Films, tries to uncover what causes prejudice in today’s society, covering topics like ageism, racism, sexism, obesity and disability. Using a study conducted through an anonymous survey, the show reveals the best and worst in people’s attitudes towards intolerance.

Scripted comedy series In The Army Now (totalling 12×15’ over two seasons) is a Norwegian show made by national broadcaster NRK’s NRK Productions and focuses on new recruits in the armed forces. The main characters are all played by comedian and actor Herman Flesvig and range from a Rambo-obsessed cadet to a female psychopath.

Finally, Magnify is sticking with Norwegian content with coming-of-age series Norwegian-ish (totalling 8×25’ over two seasons). Three young adults with roots in four different cultures find their adolescence as second-generation immigrants to be both funny and painful. The series explores cultural identity and nationhood and is also made by NRK Productions for NRK.

Andrea Jackson, CEO of Magnify Media, said: “We pride ourselves on seeking out distinctive formats that capture an idea or experience that resonates across cultures. Each of these formats has a recognisable truth at the heart of the idea that gives the format meaning or that makes it funny.”

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